Using Psychology to Increase Voter Turnout

Thursday, March 7, 2013 at 7:00pm

Bronfman Science Center, 105 18 Hoxsey St, Williamstown, MA 01267, USA

Using Psychology to Increase Voter TurnoutAccording to the New York Times, there are two types of political operatives in Washington, DC: those who think Todd Rogers is a genius and those who have never heard of him. Come see for yourself on Thursday, March 7. Todd Rogers (Williams psychology major, class of 2001) will present a 1960s Scholar talk entitled "Using Psychology to Increase Voter Turnout" at 7:00 in BSC 105. Todd earned his Ph.D. from Harvard (jointly from psychology and the business school) and is currently an assistant professor at Harvard's Kennedy School of Government. His work focuses on the gap between intention and action, using insights from social and cognitive psychology to influence behavior ranging from voting and supporting environmental legislation to eating healthy foods and watching high-brow movies. Todd is a Senior Researcher with the think tank ideas42 and was founding Executive Director of the Analyst Institute -- an entity that the Times thinks sounds like a CIA front but in reality is a political consulting group that has worked with the Obama campaign and other Democratic politicians to increase voter turnout using insights from behavioral science.

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